Data-driven marketing has become the cornerstone of strategy for agencies; using cyber data has shifted from thinking outside the box to a necessary tool in the world of business and how we market, advertise and brand products or services.

Embracing data-driven marketing is crucial to the success of projects, creating revenue and the survival of companies. Engaging consumers and understanding what they want is key to cater them with personalized content that outstands in relevancy to their needs.

In order to thrive in the digital age, we must pay attention to the way technology is rapidly changing the marketplace. As practices evolve, integrating data collected from the web to the marketing mix is a must for industries, now and in the future.

Infographic: Carlos Monteiro

Link: http://bit.ly/1HqEL1D