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The Illinois Hispanic Chamber of Commerce (IHCC), announces the appointment of P. Milena Tous, Founder & President of Multi Latino Marketing Agency, Inc., to the Board of Directors. “Milena is a highly accomplished marketing executive and prominent member of the business community,” said Jaime di Paulo, President & CEO, IHCC. “We are certain Milena will provide invaluable expertise and input as we continue to strengthen and promote economic growth in our communities.” “Milena’s extensive background in business and multi-cultural marketing brings a much-needed perspective to the IHCC Board of Directors,” said Juan Gaytan Jr., Chairman, IHCC Board of Directors. Milena is a known and respected leader in the Latino community with a proven record and we welcome her as we continue... Continue Reading

We are proud to work with a client like Norwegian American Hospital, who is a true health advocate. Great video on the hospital’s accomplishments and future goals in the Humboldt Park neighborhood of Chicago. Continue Reading

The social media era seems to have made brands less significant. Before social media, brands could make their name relevant by buying their way in through paid ads, TV shows, or simply sponsoring popular events or entertainment. Technology like DVRs and cable brought down some of these paid marketing methods because it allowed audiences to opt-out of paid ads during their favorite TV show.  This made it very hard for brands to buy “fame”. Brands are now facing new competition: the crowd itself. Social media binds together communities that were once geographically isolated, creating a crowdculture, a new phenomenon where digital crowds create their own “heroes” and their cultural influence. Today we find crowdcultures around any topic: Beauty, latina professionals, music, and many... Continue Reading

Harvard Business Review’s, November 2015 article titled “The New Science of Customer Emotions” explores the new phenomenon that has been supported by research which confirms that brands can in fact connect with consumer’s emotions.  As a result, numerous benefits can arise. The article furthermore shows the value and approach that companies should take in order to strategically reach those specific feelings that ignite customer behaviors. Emotional motivators are defined as connections that target consumer’s deepest feelings and passion points. Over 300 emotional motivators have been identified that drive consumer behavior. To acquire a full emotional connection one must understand that motivators range among consumers. Outlined below are the four main highlights describing how to... Continue Reading